Red Bull NA, Inc
Red Bull is the highest selling energy drink in the world, available in more than 166 countries. Around 40 billion cans of Red Bull have been consumed so far.
A total of 5.387 billion cans of Red Bull were sold worldwide in 2013, representing an increase of 3.1% against an already very successful 2012. Company turnover exceeded the five billion euro mark for the first time, increasing from EUR 4.930 billion to EUR 5.040 billion. In terms of sales, revenues, productivity and operating profit, the figures were up once again and represent the best in the company’s history so far. Such positive figures can be attributed to outstanding sales in the Red Bull markets in India (+55%), Japan (+32%), Turkey (+18%), Scandinavia (+16%), Russia (+13%) and Brazil (+12%), efficient cost management and ongoing brand investment.
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